Segmenting audiences on Facebook is a necessary skill for all social media marketers. While Facebook’s baked-in ad targeting system is robust, it lacks certain demographic information such as a gender posting tendencies and age trends.
You’ve done everything you can think of to boost your conversion rate via social media, or at least that’s what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?
As someone even remotely related to the SEO industry, you know that trends come and go. Some ways to effectively drive and boost traffic may work one day and fail the next. Some things that attract search engines under one model might be detrimental in the next. You’ve probably also heard SEO as a whole is referred to as a dying trend; something that’s bound to fail.