VP of Alumni Engagement
VP of Alumni Engagement.
June 05, 2013
Stats can become a very useful tool, if used properly and not abused. That goes for marketing as much as it applies to golf. Here’s six ways you can begin to leverage stats to improve your marketing and communications, both offline and online.
January 31, 2013
There was a time when creating video for your school meant hiring a full-service firm for a high-end piece, complete with a hefty price tag. Schools still occasionally need to take this route sometimes, but more often than not, video as part of school marketing is more accessible than ever before.
December 16, 2012
Every educator has studied Bloom’s Taxonomy. Variations have been suggested and adjustments made over the years but we are all familiar with the concept and visuals associated with it. The use of social media in education creates an opportunity to review and revise this taxonomy.
February 03, 2012
Social media monitoring is a crucial component for any social media strategy. Your institution needs to decide whether an enterprise application is worth the steep investment. Remember that they are only tools, meaning that the person operating them determines their effectiveness.
April 07, 2011
Achieving a culture that supports customer engagement shouldn’t be left for committees to develop. Instead it is up to everyone to get involved. If sharing initiatives come from employees and not from the administration, it will be more likely to thrive. When everyone feels that it is their responsibility to serve customers better in an effort to improve their organization, a school can start to work more efficiently.