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Jessie (Zubatkin) Coan is the Director of Content at Aberdeen Group. She brings 15 years of marketing expertise, passion and creativity to the Aberdeen team. Prior to joining Aberdeen, she was the Marketing Director at Curata, building a market for content curation and educating marketers on content marketing. Before her time working client side, Jessie worked in the agency world as the Senior Producer at Rival Marketing where she managed all the agency accounts. Her client list includes Safeway, Humanscale and Sperry Topsider. Prior to Rival, Jessie worked with on the creative services team at VistaPrint, project managing all the content templates created. Jessie earned her B.S. in Studio Art and Marketing from Skidmore College and her MA in Integrated Marketing Communications from Emerson College.
Great article! Thanks for sharing, and you've got some great points in here, specifically the "Write like a Human." I couldn't agree more. I posted a similar post earlier this summer thats complimentary to this and touches on a few additional tips Writing Content Titles: 10 Tips to Increase Your Pageviews Thanks!
Great article Matthew. I do have one point to dissagree with you slightly on one point. Using content curation - you can certianly provide your own views. The act of curating is done by a human, and if done correctly, involves notes or annotations why the content is relevant to the reading audience. A curator can easily express their views, using the curated content as support or additional evidence. Id' love to share an ebook we published called 5 Simple Steps to Becoming a Content Curation Rockstar which discusses annotation in addition to a few other points. Thanks!
Great post! This is very helpful. Twitter proves time and time again that curating content can be successful for your brand and gain the traffic you're looking for.
great article. I particularly like the ABCD strategy you've outlined as well. I'd like the highlight the importance of annotation as well. Giving context to why you've choosing the content you're sharing is key to the success of the curated content. Plus, you're adding additional benefit for your reading audience why it's important. I wanted to share an asset my company created to help you become a content curation rockstar - http://www.curata.com/resources/ebooks/5-simple-steps-to-becoming-a-content-curation-rockstar/