Jess Ullrich is an experienced copywriter, blogger, and digital marketing strategist. She enjoys studying and writing about trends in consumer research, the non-profit industry, higher education, small business, entrepreneurship, and real estate.
October 30, 2014
Businesses that succeed at social media marketing are able to create unofficial brand ambassadors that are genuinely excited about their products and services and willing to share them with family and friends. But there are also several obvious risks for brands using social media to connect with customers. From illegitimate pages and pornographic avatars to brand attacks of a political nature, companies are often faced with a number of challenges.
October 28, 2014
Imagine for a moment that your website received billions of comments, photo and video submissions daily. While you might initially be excited about this level of engagement from your community, most site owners would quickly become overwhelmed by managing the massive influx of user generated content.
October 17, 2014
User engagement is a critical metric of success for social networking sites. If community members are frequently connecting and sharing content, then your business must be doing something right. But as social networks begin to scale, managing the massive influx of comments, photos, and videos from users becomes a daunting task.
October 08, 2014
Consider what it would be like to sit in a darkened room for eight hours daily reviewing thousands of pornographic, violent, and abusive images and videos. For human content moderators, this represents just another day at the office.
October 02, 2014
Increasingly, families talk to their kids about the importance of online safety, while others monitor their children’s use of social media with dedicated software programs. Unfortunately, discussion and monitoring can only go so far when it comes to protecting kids online.