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CEO of Tatu Digital Media, a San Jose Digital Marketing Agency. Founded in 1996, Tatu Digital creates effective social business strategies, manage social media presences and brand reputation and pay per click marketing for a range of clients from tiny non-profits to Fortune 50 corporations.
Janet is a frequently requested speaker on the topics of digital marketing and social business at conferences and within corporations around the world. She has written 4 books, Social Media Success!, Google+ for Business tweet, Social Media PR tweet and Social Media Nonprofit tweet, and blogs at JanetFouts.com and Tatudigital.com with actionable business advice for today's social business.
I think Klout is taking a page from what Twylah has been doing for some time. That said, I think Linkedin is too far ahead of the curve here to catch up to easily and they have a very special audience. Klout made a very smart move, but will it earn them respect?
Great advice, thanks. I loved the Gilette commercial as an example. It doesn't have to be a current event and you can evven have time to plan for it if you give it a little thought.
"social media managers are a dime a dozen"? I beg to differ. People who SAY they're social media managers are a dime a dozen.
Some other questions we ask anyone who wants to join our team:
Then we look at their engagement on other accounts and see if will be a good fit for the way our clients want to communicate their message.
Totally agree with you that this must be a team effort. If the whole team isn't vested in making it work it can fail miserably. But once you show them results they'll get it.
Excellent post! We tell all our clients this, it just makes more sense. Besides, working within Facebook's restrictions, hiding things on a tab and hoping they'll be found is a real buzz kill. Thanks Giancarlo.
That's true too Kent. Too much automation doesn't build an engaged fan base.