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Dr Jillian is the first Dr of Social Media. She is CEO of Disruptive Insight, a social intelligence consultancy who specialise in transforming digital noise into valuable insight for business. Dr Jillian is also a visiting academic at the University of Strathclyde where she lectures on digital marketing and social media.
Dr Jillian's PhD research explored social consumer behaviour during an active purchase decision and how credibility of social content is determined. As a result she has expert knowledge in the role social media plays during purchase decisions and in play, she can also accurately predict what content will hold increased influence in persuasion.
After her PhD, Dr Jillian developed cutting edge frameworks to segment and analyse social data for business. Her input into the Yomego 'How to Value Social Advocacy' whitepaper has won her advocates in the digital marketing industry.
Tired of the 'social media campaign' culture Dr Jillian, decided to create a consultancy that reflected her personal values and social media ethos. After a chance encounter where a Glasgow taxi driver ridiculed Dr Jillian about her choice of career, she decided to maker her mission in life to increase the credibility and accountability of social media and emerging technologies in business.
Jillian’s key goal is to use data led and behavioural insight to help businesses create shared value and exceptional experiences with their customers.
It was fun! Hard work but fun!
I'm glad it's all over now thought (what a shock I got when the post went into overdrive again 3 years after I posted it) and I get to apply my knowledge in the real world...
Good luck with the master pursuit and thanks for the comments.
I too sometimes have a bad day - there is just so much nonsense out there now, it's hard to cut through and there are many, many disillusioned people out there. I'm personally not a big sharer on social media, if I find something I want to share I do but I'll never make a community manager! I do love my specialism in measuring and analysing the conversations through context and behavioural and emotional sciences though.
Haters gonna hate.
Apparently you have a lot to learn about social media and what consititues knowledge compared to running a social media feed. I openly say that I am not personally a social media 'lover' or over sharer but I can extract value from other peoples social noise and this is what I bring to my clients - not telling them they MUST be on 8 social networking sites when they dont.
Thanks for contributing to the conversation and sharing your journey!
Good luck with your PhD process - it is an interesting area to study!!
Apologies for tardy response - this post was originally sent out in 2011 and I got a shock last month when it made the newsletter again.
A community of practice would be a great idea - why don't I set up a group on LinkedIn? It will be nice to keep in the loop with other research being done in the area.
My advice to anyone wishing to do a PhD in social media is to choose the topic yourself - you have to live with it a number of years! If you start to read around social media you will see gaps in the knowledge and you attempt to fill that gap.
The process your PhD process takes depends on where you study also.