Dr Jillian is the first Dr of Social Media. She is CEO of Disruptive Insight, a social intelligence consultancy who specialise in transforming digital noise into valuable insight for business. Dr Jillian is also a visiting academic at the University of Strathclyde where she lectures on digital marketing and social media.
Dr Jillian's PhD research explored social consumer behaviour during an active purchase decision and how credibility of social content is determined. As a result she has expert knowledge in the role social media plays during purchase decisions and in play, she can also accurately predict what content will hold increased influence in persuasion.
After her PhD, Dr Jillian developed cutting edge frameworks to segment and analyse social data for business. Her input into the Yomego 'How to Value Social Advocacy' whitepaper has won her advocates in the digital marketing industry.
Tired of the 'social media campaign' culture Dr Jillian, decided to create a consultancy that reflected her personal values and social media ethos. After a chance encounter where a Glasgow taxi driver ridiculed Dr Jillian about her choice of career, she decided to maker her mission in life to increase the credibility and accountability of social media and emerging technologies in business.
Jillian’s key goal is to use data led and behavioural insight to help businesses create shared value and exceptional experiences with their customers.
Understanding why people participate and share via social media has been a hot topic in academic circles for a while. There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard University. I’ve also often asked my students why...