Jithesh Rajendran
Manager, Blueocean Market Intelligence | @jitheshrnairJithesh is the author of Social Benzene and serves as Digital Marketing Strategist for blueocean market intelligence; Jithesh helps Fortune 500 businesses powerup social/digital media strategies by evaluating technologies, markets, and trends in the social media ecosystem. The one aspect that binds my experience together is the analysis of social media from a data-backed position so I can guide next-gen marketers to scientifically grounded social media best practices.
3 articles by Jithesh Rajendran
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Metrics to Determine Social Media Value to Bottom Line
April 5, 2013 -
Social Media Brand Failures: Lessons to Learn
March 28, 2013 -
How Do Millennial Marketers Score and Turn Singles to Home Runs?
Nov. 16, 2012