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Jure Klepic is a Digital Strategist who is willing to say what others leave unspoken. He leads digital and marketing adoptions for global brands and continues to drive change and spearhead innovation. Throughout his career he has worked with global brands from USA to Asia.
Jure is a recognized business and marketing thought leader, he is a speaker and a regular contributor to Huffington Post.
Steven just for the record "Forbes released their Top 50 Social Media Power Influencers of 2013 on the 17th of April." Was not Forbes who released the list, this is not Forbes list. List was published on Fobers Blog and was created by contrubotor who happanes to be blogger at Forbes. Just as a side note!
Slobodan Milosevich who done many terrible things in my own country was my Home Boy as well and as hard as it is to criticize your own country and nation I did it. I was open and rational and i cared at that time for people not my home boy.
To answer your question how i can manage 12K, answer is here for you, i am transparent, i use twitter lists. On one list i can add 500 people. I can have 20 lists which allows me 10K followers. I follow back 9K of people and they are all arrange in my lists. Now to answer you how Pam for example can manage 60K+ people answer is simple. The tool that is perfectly approved by Twitter Formulists allows you to manage more then 20 lists. You save list to your back up account so you got 40 lists and so on... Using tools like Tweetdeck and Hootsuite allows you to see all of your lists. I have my lists arranged by community and that's how i manage my followers.
So my point in this is, before calling and accusing people of wrong doing, Anndy should check out the facts.
I agree with both SoftwareHollis & rohnjaymiller. The fact remain the same, by the law once i opt-out myself from Klout, Klout has no legal bases anymore to track my acclivity, and do they respect my wish ? No they don't. I got proof that Klout only mask our profile and nothing else, our profiles are not opt-out.
Also agenda of Klout is very clear, their business model has nothing to do with metrics and influence, but is pure model of advertising. Why Klout would be interesting in our household income, size, race, gender if not for being more accourate when they need to sell the perfect list of people to their advertisers.
I think is wrong hiding youserlf behind the facts of wrong doings as Klout cleary does.
Your homeboy Joe spin their story harder then Clinton spun the blue dress - of course in my opinion.
Well here we are again people who clearly don't understand difference between online popularity and influence. Sorry Anndy but did i missed the time when Klout made definition of what Online Influence is ?
Before anyone can measure online influence, let them define first. You are making your conclusion based on what ? What kind of qualifications do you have to judge people how they follow and what their following technique is ?
Followers or i will use more perfect term Audience always count even when comes to the Size of it. How Klout Calculate their true reach we don't know, so you have no bases of calling people out based on their numbers of followers.
If you theory is correct then please explain to me, how can an account of #FollowBackTeam has score of 84 ????
You clearly showed your integrity when you deleted your comment on Pam Moore original post. That tell us all your stand points. You could not even carry out a normal discussion, but here you are again attacking the very same people.
I opt-out myself from Klout from very much same reasons as many of my colleque did. Is not my score, still my score was in 70's when i took my profile off. I have 12K followers so you want to tell me as well that i use autofollow program ? I don't in fact i follow back only people that they do engage with me at some point and level.
Klout is talking on daily bases how their science team works on improving the Scoring system. To me, Klout has become the Tale of the Mad Scientist.
In my world, a Scientists has data which they carefully record, trials are run and experiments are engaged to prove a hypothesis. When a data supported and document experiment is found to support a hypothesis, the experiment must then be duplicatable or the results are deemed invalid. No Scientist in the Science world would ever toss their hands in the air and say, “Sorry we have a glitch and we are in Beta, so just be patient with us!”
One things you need to understand that you are calling out people who are building, leading and driving actions of communities. Ability to build, lead and drive action in community is how i define Online influence.
yes nice articel, but I would like to point out that many really serious questions were not answered by Klout, as always they did ignore them! So TRANSPARENCY is a big issue with Klout.
I am sorry Megan your answer is contraversial to the answer that i recevied from Klout. Klout stuffer did reply to me, that my drop has been due to engagment with less influentual users on social media. This clearly shows that engagment with less influentual people is "ranked" by Klout as not great thing to do!
I do use metrics a lot, but certainly not metrics from marketing companies, how based and set up metric based on their business model = selling their advertising space.
As for Google or Alex I get your point, but needs to be said that Goolge is not calling themselves "Standard for Ranking" where Klout is saying and affirming on every step we are "The Standard for Influence".
Klout did reply to me, and confirmed that talking to less influential people will cause my score to drop. Suggesting me that if Lady GaGa or president Obama will act on my tweet my score would not get effected. This is absurd and purely trying to make me look as an Idiot. How can you go and compare anyone in Social Media to president, they do exactly what they were saying the don't do.
I agree and i believe their is demand for "influence" measurement on the market, but not so off limits like Klout is. Playing with people's reputation is not the best way to go.
If you are a "standard" you dont really need such a big adjustment as Klout needed. It purely shows now, that they benchmarks us against celebrity and bell curve is set around 75-80 max to hit. Many of inactive celebrity accounts has been seen in past few days at no change is scores at all. Which clearly speaks that scores are fixed.