Jonathan MacDonald is a respected thought-leader and entrepreneur in digital media and the co-founder of this fluid world (http://www.thisfluidworld.com), a strategic think-tank that helps organisations become fluid in the ever-changing business environment. Jonathan's experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists in the digital space. He has been a Senior Consultant at Ogilvy, Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to British Government, the owner of one of the first online music stores, and a Chairman of the Music Industries Association.