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I agree with Kent that all of this ultimately comes down building and developing relationships (which is what the best sales people have always done) and that won't change.
The tools will continue to develop but the focus on relationship goes back to medieval times and marketplace selling so I can't see it changing any time soon ;-)
And lets not forget that there are many different 'touchpoints' with your audience that affthat's our relationship with them, so it's hard to measure just one and its impact in isolation.
Really comprehensive post, Pam. Really good stuff.
I think the acid test for me is when people meet me for the first time and say something like "you are exactly as I imagined you would be after seeing you online" because of all the stuff that you're talking about.
Off to share it now - thanks!
I guess this is part of why Hootsuite has launched their new autoscheduling feature. It's a great addition to their service, although sort of takes you back to real time sharing as the autoschedule is made on the day of sharing, so you can't schedule for another day at the best time! I wonder if that will be next...