Joellyn ‘Joey’ Sargent, president of Claravon Consulting, creates unstoppable momentum for business growth. She helps executives develop the strategic clarity and vision they need to create powerful customer relationships and energize revenues. Author of Beyond the Launch: The Practical Guide to Building a Business that Thrives, Joey speaks around the world and is frequntly quoted in the media on strategy, leadership and branding.
Read Joey's blog at JoeySargent.com.
I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips apply to retail businesses of all shapes and sizes. Of course, you don’t really want to alienate customers, so consider this advice on what not to do! There are lots of ways to lose a retail customer.
You can’t sell to everyone. Instead, you must identify the people who care most about what you offer. That’s why successful marketing asks questions such as, "Can you clearly state the value you offer, so those who don’t care won’t waste your time?"