Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Joellyn ‘Joey’ Sargent, president of Claravon Consulting, creates unstoppable momentum for business growth. She helps executives develop the strategic clarity and vision they need to create powerful customer relationships and energize revenues. Author of Beyond the Launch: The Practical Guide to Building a Business that Thrives, Joey speaks around the world and is frequntly quoted in the media on strategy, leadership and branding.
Read Joey's blog at JoeySargent.com.
Great question, Safeer. I could write a whole post about that! The quick answer from the consultant's perspective is to show the client why these these activities are not in their best interests, and offer alternatives that will produce better results. Sharing examples from your experience, educating clients on best practices and highlighting case studies (yours or other's) can help.
I find some of my best clients are inquisitive. They often explore ideas, articles, webinars, etc, and then we have provocative discussions to unpack the details. Why did something work for one business but not another? What's really best for their unique situation? Sometimes this requires challenging their thinking and pushing back a bit. It's tough love.
Ultimately, the client is the one accountable for their own success. You can't force them to act or follow your advice. You can provide excellent guidance and the support they need to achieve their goals. The rest is up to them.