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Great post, I was just looking for some ideas to arrange something for this Valentine's Day on our Facebook page, I'll put some of those ideas in practice and then tell you how it goes, thanks!
I guess trolls are a valid part of the ecosystem, just like the rest. Wanting to have social media without trolls would be like wanting a lake without mosquitoes! :-b
I was just reading in another site that Facebook continues to lose it's grasp among youngsters while Twitter seems to be perceibed as the trendiest social network nowadays, this article seems to confirm at least the first point. Very interesting, thanks.