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The header is very similar to Facebook's cover photo. I suspect brands will/could use it to increase current follower traffic to their profile page by including information on it e.g. clues for a game, exclusive updates etc
Your personal brand shouldn't matter unless your job requires that you personally be an influencer. What should be of importance in most other cases is that you have demonstrated the ability to reap results through social media.
This post has some interesting info on the issue: http://socialmediatoday.com/chad-wiebesick/343431/five-awesome-b2b-social-media-statistics#comment-44442
Great post, the stats are awesome. Social media platforms like facebook present social proof to prospects, make lead generation much more effective and take the coldness out of cold calling. Here's a blog post you might want to read:
Guest blogging and producing white papers could be part of number 2.
A Facebook page has alot more to say about your brand and it's social positioning than a website and has value for a potential buyer. It can be a less intrusive way to follow up on leads.
"According to a B-to-B Online study, (Emerging Trends in B-to-B Social Media Marketing: Insights from the Field), B2B marketers believe branding is of top importance. The study also reveals 93 percent of B2B marketers are very engaged in social media marketing, with 26 percent of them citing LinkedIn as their most important social channel. Next in importance is Facebook (20%), blogging (19%), customer communities (14%) and YouTube (7%)."