John Haydon - Digital Marketing and Fundraising
Chief Heretic and Pyrotechnician
March 18, 2015
A verified opt-in is when you require people to click on a link in an email to confirm that they want to join your email list. Here’s how it works: A website visitor enters their name and email into a form on your website. Once they submit the form, they automatically receive an email containing a link that they have to click on to activate their subscription.
March 14, 2015
According to the Nonprofit Communications Trends Report for 2015 , nonprofit marketers spend a great deal of time publishing email newsletters. After all, it’s one of the most effective ways to stay in touch with supporters.
January 12, 2015
As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits. For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the United States.
January 08, 2015
Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you’re a marketer? Here are four suggestions.
December 20, 2014
Whether it’s in person or by email, how you ask for donations can often make or break your fundraising campaign. This is especially true for big campaigns when you pull out all the stops with an amazing event, a beautiful direct mail campaign, and your best fundraising emails.