Author, speaker, marketing strategist and CEO of the marketing firm THE HEAVYWEIGHTS. My passions at home include a wife, children, family, friends, seeking justice, helping those in need, avid learning, and all the usually family activities and sports.
January 10, 2012
The Top 10 healthcare influencers according to Klout, with brief descriptions on their relevance to healthcare marketers.
December 27, 2011
Here are three case studies to give your hospital some ideas around how to best manage your social media monitoring and responding, specifically when it comes to Twitter.
November 12, 2011
Some clear and actionable ways to improve and prevent negative online chatter than can jeopardize the reputation of your doctor and damage patient volume.
November 11, 2011
For hospitals using social media, it's vital to engage your local community. Here are four tools to help you measure your effectiveness in engaging your local social media audience.
November 08, 2011
A look at five doctors changing the landscape of social media through their success using digital communication.