You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
John McElborough is co-founder and MD of Inbound360, a London based PPC agency. John has been building and marketing websites for over a decade and has consulted for some of the UK’s largest brands on PPC and digital strategy.
From the very start, Google+ has had no shortage of voices ready to call it a failure. But the reality is that for Google, social networking is only a small part of the Plus masterplan, which is far more about growing Google’s core ad business and supporting future hardware projects, as I’ll explain in this post.