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John Serpa is a motivational speaker, and the author of LiNK: The Fascinating Ways Our Minds Connect. He's passionate about sparking creativity and innovation by helping organizations move from transactional to transformational. Serpa resides in Chicago, IL, and in his free time, enjoys producing techno music and storm chasing. His weekly blog is @ www.johnserpa.com.
Thanks Kent for your comment. I have challenged marketers to show me the empirical proof that the number of "likes" one's page has equates to loyalty on the customer end and they come up short. Buzz is the key driver. For example, say you have 500 likes and 300 people talking about your page, that is a far better proxy than 10,000 likes and 30 talking about it. The issue comes back to the most basic business principle, deliver more and promise less and you'll always have a customer. However, the caveat is that the business leader must forge relationships and social media is a driver for that to happen.
Thank you for your kind remarks. Twitter has been a boon for me but as you noted, it all comes down to trying to help each other with active engagement.
Happy New Year to you.
Thanks for your comments and RT on twitter! 2012 will see the rise in social media tools for examining the real-time tastes of the consumer!
Happy New Year!
Thank you Ehefetz, Pic2go is a perfect example of this. Happy New Year!
Don't forget, WOOT!
Great Blog Pam!
With brevity, influence is not measured by algorithms, it's measured in lives you touch. My Klout score was once higher than Martha Beck's, (laugh REAL hard now!). And when I deleted thousands of Twitter bots, it dropped 20 points.
The point is, it means nothing. Martha Beck has 100x more influence than I.
I'd be saddended to hear a client say, "We're hiring someone else because their Klout score is greater than yours." Or what is even more pathetic, people (adults) comparing their Klout scores for bragging rights.
And FourSquare? Okay, I'll stop my rant and just say you're an influencer in my world because you promote thought . . .