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I've been engaging online since 1999. Favourite role is managing communities, identifying opportunities and flagging them up for sales guys to go do the deal...
I won Social Media Week's Personality of the Year (UK) in February 2012... because my fans joined in the fun when I asked them to... true leadership ;)
Hi Brian... loved your description of aspirational in an IBM webinar recently so lifted it as part of my job title... previously I'd been using inspirational...
Appreciating you deal with many large organisations with marketing departments who can deploy teams to look at a single new app or platform... most of the world's businesses are 1-2 man bands acting as little fleas to bigger companies.
They are feeling overfaced at the moment and therefore are frozen in the headlights of inertia
Would you recommend, or maybe simply give permission, for them to focus on a couple of channels first, work them for a few months before trying new platforms?
And what are your top 3 tools for B2B SMEs... plus top 3 to watch out for?
Also, while I'm on... do you think the phrase "thought leader" is over used in 2012?
The world is changing... we don't want to be sold to... we are demanding information so we can make choices.
Social Media is descriptive term for two way flow of information... the platforms being used... the tools of the trade.
I found this discussion because my auto-tweet was listening out for a mention of social media & community manager... I'm currently looking for a new role and so I'm using the tools at my disposal... some social media purists don't like auto-tweets... they consider them evil... I look at them as flyers saying hello to folk... it's just one way I get to say hello to like minds... or have a good ruck ;)
Community Manager is someone who cares for the community... the idea that they have a sales target doesn't work for me... the idea that they listen out for opportunities for the sales people to follow up on is more to my liking... in the same way that finance chase payment after the sale... they don't do the deal.
So social media is the tool kit... and the community manager is the farmer nurturing his flock.