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Love the Shaq analogy . . . if you are open to it, would love to have you on my radio show to talk about this in greater depth.
Let me know your thoughts.
Finally . . . someone else who is willing to step up to the plate and say that the Emporer Has No Clothes On relative to SEO effectiveness!
I wrote a series on the myth of SEO late last year (http://wp.me/pydAP-2LS) in which I was met with vociferous opposition from the so-called SEO experts.
What is interesting is that the 4-Part series became one of my most popular and most widely shared series of articles. At that time this told me that the majority of people doubted the merits of a contrived SEO strategy but had lacked the confidence to rule it out.
With your post today, you have heped bring an important truth to light and created the proper context in which SEO should be viewed!
Well done - and not just because your views coincide with mine ;)
SEO has alays been largely a myth centered on contrived as opposed to substantive content . . . (http://wp.me/pydAP-2LS)
When I had first raise the suggestion that all was not as it seemed with the Kony 2012 video citing as just one example Operation Ajax in 1952 in which the US Government under the auspices of a Communist threat overthrew the democratically elected Mossadegh government in Iran based largely on the request of Winston Churchill and what became BP Oil, I was met with incredible hostility.
However, and when the truth regarding the major oil find in Uganda began to surface, and the subsequent comments from an American missionary who has been in Uganda for 14 years (http://wp.me/p1h552-fU), the tide quickly turned.
What this proves is that oligharchical interests know how to push our buttons on a global scale using social media that creates a groundswell that was not possible through traditional media channels. Or to put it another way, Huxley was right when he lamented the fact that truth would be lost in a sea of irrelevance . . . the sea of course being the Internet.
While rapid mobilization for a worthy cause is a benefit, this two-edged sword demands greater vigilance on the part of the public than ever before. The question is whether or not the masses are informed and capable of properly filtering this information in such a narrow window of time.
The key to social media success is quite simply the three "Cs" . . . Conetent - Context - Contact (http://wp.me/pydAP-2Fs).