We couldn’t resist ourselves wondering how startups like Apple, Amazon, Google, and Facebook turned out as business juggernauts in our generation. It seems that these empires have created their own path of success, making them as champions in the industry, and providing them the endless access to constantly acquire greater achievements. Clearly these startups didn't face any failure, but let’s explore some of the reasons why some startups do fail.
It doesn't matter where I am — whether I am on a date or at a high school reunion — I usually get the same question whenever I tell people that I work as a social media strategist. “So, how do I increase my Twitter followers?” they ask.
A recent study by Socialbakers looked at around 100,000 Facebook page admins to determine some of the basic demographics covering the admin landscape. The following infographic breaks the stereotype that Facebook pages are managed by young hipsters.
The future of marketing is ecommerce – mobile ecommerce in particular. In the United States alone, comScore reported that mobile commerce $10 billion sales in the first half of 2013 and is predicted to exceed $25 later this year. Here's what marketers need to focus on.
A collection of the best free resources for social media managers to help build a community, keep members engaged and the day-to-day toolkit such as a social media content calendar template and a social media sizing cheat sheet.