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Jon-Mikel Bailey is a partner at Baltimore area web and mobile design and development firm Wood Street. Jon writes and speaks about web design, SEO, branding and social media.
Actually masterfully written by word crafter and Wood Street guest blogger Stacey Hood. Thanks for posting!
This post was actually written by Yvette Pistorio from Arment Dietrich as a guest post on our blog.
You make some excellent points. However, any form of digital communications can be the victim of misuse. SMS is often misused but can be incredibly effective. Email marketing is often misused but can be incredibly effective. I also agree that NFC and VR will become very popular, but they are not there yet.
If you plan, test and test some more, you can effectively integrate QR Codes into your communication strategy. And integrating them into visual design strategies can be done quite well as you can see in the McDonalds example posted in the comments above.
I believe that QR Codes will continue to be effective for those companies who are using them well.
Thanks Brett, glad you liked it.
Great point! And very true!