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Jordan Slabaugh is the Director of Brand Marketing & Social at Spredfast where she leads the company's brand marketing and digital strategy, including content marketing, social, digital experiences and public relations, as well as consults with clients on using social media to help achieve social business goals.
Anna - I'm a big fan of moo.com products and services all around. It helps that the company's marketing is witty, relevant and personal. Will have to take a deeper dive into the Moo social presence. Thanks for sharing!
Bob - different conversations will require different types of responses. And when many people are active in social for the business, it helps tremendously to have a plan on who and how to respond. Increasingly, this also means having a plan on how to communicate this internally, as well. For example, if someone in your network asks a question about a product issue, who should respond? And if someone from another team or department monitoring sees the conversation first, what is the process for the getting the right person aware and responding? Having this plan in place helps make sure your team(s) are always in sync and your network is always getting the proper response.