The Twitter statisticians at HiveMindMap display the most popular hashtags from the last seven days in a kaleidoscopic spider diagram, with affiliated links connected by multicoloured tendrils. Businesses can use HiveMindMap to discover how interests are connected and identify trends related to their services.
Twitter has updated their Promoted Tweets service for advertisers, adding the ability to target negative keywords and match trending stories. Businesses can also import keyword lists from other advertising platforms, or copy and paste them from documents, using the “import multiple keywords” tool.
In places where the local police do not have a strong social media presence, “unofficial” profiles spring up to provide the service in their place, keeping the population informed on police matters. One such Facebook page in Berlin has over 15,000 members