I am a content marketing intern at insightpool, a company that specializes in automation software for social media marketing. As such, I try to keep up to date with both the latest and basics of the social media marketing world, and discuss my findings through our company blog.
As useful and efficient as automation software is, there are definite drawbacks as well. At the end of the day, social automation is only a tool; how you use it decides whether your marketing campaign alienates your followers or helps convert more.
Here’s where the cost per follower comes into account. Companies “bid” to be promoted based on how much they are willing to pay for each person who follows the account due to twitter’s recommendations. Twitter will recommend bidding prices based on the average amount that competitors are bidding.
Today, we will discuss an approach to growing your social media reach: make your content platform-specific. I like to think that social media platforms—like the people who use them—have different personalities. Likewise, you need to use different approaches to get information across each platform, and to each type of reader.