Jeff is a social media advocate for The Halo Group, a marketing communications and branding agency in New York, and their clients; a generator of buzz, awareness and conversation. He is a thought leader and a creative thinker who pushes the boundaries of marketing and communications.
Jeff maintains Halo and its client's superior reputations and images through on-going digital dialogue. Working with the Public Relations, Brand Planning and Media Services teams, he develops and incorporates social media strategies into overall communications programs for Halo and its clients. He also measures and evaluates the effectiveness of all social media strategies.