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Great post, Carrie. I appreciate your take on the value of editorial calendars. We created some editorial calendar templatesfor bloggers to use, but you've shared some great links and tips in this post.
WordPress bloggers might be interested in CoSchedule a social media editorial calendar that is integrated into WordPress. It makes it easy to plan all of your content (blog posts and social media) from one place with drag-and-drop ease. We integrate with WordPress, Facebook, LinkedIn, Twitter, Tumblr, Buffer, and Google+.
Great post, Pam. Editorial calendars are so vital to successful content marketing. In the process of building CoSchedule, a WordPress social media editorial calendar, we created some editorial calendar templates to help users get the hang of the concept, much like you've described here. I'm pleased to see this new focus on how bloggers are planning their content. It bodes well for blogging.
I think most people have the potential to be a brand evangelist if it's a product they really like. Some may be less enthusiastic than I am in this particular example. I don't know if it would be ideal for a company to consciously decide to focus on a set of customers that have a propesity to be a brand evangelist. Think of the friend that's always gushing -- it's almost a case of too much endorsing. After a while their opinion means less.
The best brand evangelist is one who, for some reason, is completely taken with a few products and can't stop talking about them. I can't think of a reason why a company should decide on a limit for these kinds of customers -- nothing comes to mind as to why it would be a bad idea to have as many enthusiastic customers as possible. I'll have to think about that.