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Many thanks for sharing your gaze-into-the-chrystal-ball with us. Daring too, I reckon. I would have expected to see also listed:
- further growth both in numbers as well as eyeballtime: 'vicinity social networks' such as nextdoor. I expect to see this phenomenon spread to all kinds of closeknit communities like schools, hospitals, etc. Social is growing bigger but the scale is getting smaller.
- the same goes for co-creation platforms (no examples needed, I think). Their impact & influence will continue to grow on every topic imaginable.
A great X-mas to you all!
Tx for the additional information, Brad!
Tx for the article! Can you elaborate on your first point? Am I to understand that there are 178 different SM-platforms per company? For example, Coca Cola's numerous national FB-accounts count only as one in your opinion?