As Director of Marketing at High Level Marketing, I'm responsible for the strategy, planning, and execution of all HLM digital and branding assets. When I'm not in front of the computer in the office, I'm in front of the computer at home running my Detroi-based clothing company, SMPLFD.
To be successful on Pinterest, you must create a large number of boards with a lot of pins. If you’re running out of ideas for your Pinterest boards, you don’t need to worry. Not every board has to be unique. You can create boards with slight variations to give you more options. Here are a few ideas.
Communication has never been a one-way street, but past marketing methods have not been conducive to back and forth discussions. Social media marketing, on the other hand, thrives on interaction and engagement between a company and its customers.
Since we can all learn something from mistakes, I personally think the “don’t do” tips are just as important and potentially more valuable than the best practice tips that we share. With this in mind, I wanted to take a moment to share three of the worst content marketing mistakes a business can make.
Something that we love about social campaigns is that, when properly set-up, you can measure your return on investment (ROI) of this strategy. Since Facebook contests are some of the most common types of social campaigns, we wanted to share some tips for effectively measuring your ROI on your next Facebook contest.
Your social media fail: Allowing your young interns to handle all of your social media marketing efforts. Yes, young people tend to know more about social media these days than other generations; however, they likely don’t have a true understanding of what your brand stands for.