Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Kasio is a freelance Social Media Manager, SEO Strategist and Writer. She has worked with small businesses and national brands to develop social media strategy, create excellent content and manage social profiles and relationships. She loves travel and is currently living in Las Vegas, Nevada with a small flock of birds.
I appreciate this article. I wish more in the SEO industry were so forward thinking about social media. Social is still being treated as an afterthought, even in some professional circles. It is very frustrating to try and explain the importance of social media to clients who have difficulty grasping traditional SEO. I hope that more articles are written about the importance of social signals and maintaining social channels in SEO, kudos!
As far as the number of networks is concerned, I think you both make good points. It is wise to find out where your audience is and focus the majority of your time on those channels. However, it is also important to stay on top of upcoming trends and technology in an industry that changes so frequenlty.
I think there is some confusion because when you say to be on all social channels, a lot of people may conjure up visions of abandoned profiles. (That was my first thought when I read it.) While it is good to diversify if you have the time, I don't think anyone would recommend having more social profiles than you can maintain.