Kathy Baughman is president and co-founder of ComBlu, an organization specializing in social engagement and influencer marketing. Kathy's forte is social engagement and social business strategy. Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level. Kathy is a frequent speaker at industry conferences, with recent appearances at SXSW, Social Media & Community 2.0 Conference, the Department of Defense Social Media Conference and the Word-of-Mouth Marketing Association (WOMMA) Summit. Kathy is also a gifted panel moderator. She conducts webinars on a variety of topics and leads workshops for organizations seeking to better grasp social strategy. Kathy headed the Healthcare Committee for WOMMA and co-leads its initiative, along with the Community Roundtable, to develop a Community Manager Certification Program. Kathy is also an adjunct professor for Georgetown University and a past board member of the Council of Public Relations Firms. Kathy recently authored an e-book, "Content Supply Chain," and writes the firm's annual research report, "State of Online Branded Communities."