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Kathy Baughman is president and co-founder of ComBlu, an organization specializing in social engagement and influencer marketing. Kathy’s forte is social engagement and social business strategy. Her passions include bringing a fresh point of view to everything she does and helping organizations take their programs to the next level. Kathy is a frequent speaker at industry conferences, with recent appearances at SXSW, Social Media & Community 2.0 Conference, the Department of Defense Social Media Conference and the Word-of-Mouth Marketing Association (WOMMA) Summit. Kathy is also a gifted panel moderator. She conducts webinars on a variety of topics and leads workshops for organizations seeking to better grasp social strategy. Kathy headed the Healthcare Committee for WOMMA and co-leads its initiative, along with the Community Roundtable, to develop a Community Manager Certification Program. Kathy is also an adjunct professor for Georgetown University and a past board member of the Council of Public Relations Firms. Kathy recently authored an e-book, “Content Supply Chain,” and writes the firm’s annual research report, “State of Online Branded Communities.”
@FeldmanCreative: The "State of Online Branded Communities" study was initiated four years ago to offer a view of the member experience from the user perspective. The story the data tells us is that brands need to be more present where conversations occur, provide stimuli for deeper and new conversations and better leverage their community assets within the larger digital eco-system. We believe these are valuable insights for today's social brands.