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Kyle-Beth Hilfer is a New York attorney with over 25 years experience in advertising, marketing, and intellectual property law. Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties. Kyle-Beth understands the business and legal issues involved in brand development on social media, including policy development, influencer marketer management, user-generated content, and privacy issues. She regularly advises on specific marketing techniques, such as native advertising, app development, sweepstakes, contests, premiums, rebates, and loyalty programs. Kyle-Beth graduated with honors from Yale College and Harvard Law School. She maintains her own practice and is Of Counsel to Collen IP.