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Chrysler should have used this episode to bring folks into a discussion of why people might have the perception of bad driving. Is it training? Drivers? Road conditions? Infrastructure? That would have built more goodwill for the company, the city of Detroit, existing customer and potential customers, perhaps extending into R&D opportunities or other awareness factors.
I do compliment Chrysler on seemingly quick action, but it was perhaps a bit heavy-handed and reactionary.
Chrysler missed a huge opportunity to engage positively with the public, especially for such an embattled brand.