July 27, 2012
Here are a few points to consider as you ponder the question “And then what?” These should lead you through conversations that help you prioritize tactics for achieving social media ROI. If you can attach these measures to what your doing on Twitter or Facebook, you’re doing it right.
April 10, 2012
Social sales, social selling, monitization. Those are just three headings given to the concept of leveraging social media within a sales process. But how does a B2B enterprise enable social selling in an environment with long sales cycles? How does any org with sales ranging from the tens of...
April 08, 2012
Your content is great, right? Right? At least so say your marketing managers. Let’s assume they’re correct. Your content is the shiz-nit. It’s great stuff, easy to understand, performs reasonably well on your web site, perhaps it’s also well-received by your sales org. So what’s the ROI? Are you...
March 22, 2012
Don’t get me wrong, these metrics reviews are great for executive dashboards. Social listening provides the context that informs what the numbers mean.
March 11, 2012
Interesting meme hitting the interwebs and the office cubicles these days: applying persona research to social media. I guess social is truly becoming business these days, with folks applying such techniques to our efforts. It’s cool. Seriously cool. And it justifies my existence as Chief Listener...