The founder of Inkling Media, where he does social media and marketing for small and medium-sized businesses. He also is an adjunct professor at the Pennsylvania College of Art & Design, teaching continuing education classes in social media and inbound marketing.
March 24, 2015
Here are 9 free tools (some have premium versions) that I use regularly to make sure I know what customers and others are saying about our business, allowing us to respond properly, while also learning where we can improve.
February 07, 2015
As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don’t get it.
November 19, 2014
There are way more than four important elements of a blog post, right? Of course there are. But I’m going to work under the assumption that you are already doing some of those. For instance, I hope it goes without saying that your blog consists of great, compelling content (at least “great and compelling” as far as your target audience is concerned).
November 08, 2014
Making the transition away from owning my own company and working for a variety of clients, to focusing all of my efforts on one business, I’ve become much more aware of the online marketing realm in which we work.
November 02, 2014
How the customers feel about your business dictates the nature of your brand in the eyes of the public, and is responsible for amount and type of word of mouth you get.