Join author and speaker Shel Israel for this webinar as we discuss predictions for trends and changes to come in social marketing in 2016 and how to use these predictions to shape your social strategy. Secure your spot here!
Content crafter at Buffer, the simplest social media sharing tool. You can find me online, tweeting about my writing process, or at home, second-guessing football coaches. Live simply, give generously, beat cancer.
How to run a Facebook contest, analyze your page, and more. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you're likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.
Do you measure the return on your social media investment? It seems blasphemous not to, yet that's exactly the direction we're experimenting with at Buffer. We've recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it's what we've stopped measuring in lieu of email that is most unique and notable.
When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another.