Innovative Marketing Resources
Started my career as an engineer because I enjoy mastering the way things work but quickly learned that people are much more challenging and interesting than machines. Marketing seemed the perfect sandbox. Since the early 90s, pursued the marketing craft in high tech, non-profits and consumer services as a serial entrepreneur who is fascinated by the art and process of communicating the essence and value of ideas in ways that inspire action. Inbound marketing and social media, for all the obvious reasons, have become a passion and something I write about as often as I can but always in the ah-ha moment when the light comes on. Today you can find me at my inbound marketing agency, Innovative Marketing Resources. www.imrcorp.com
December 13, 2012
It is an effective SEO tactic to leave comments on the blogs of people with digital influence, but not for the reason you might think. The value comes from audience engagement that builds relationships - most bloggers love comments, and it's a great way to get noticed and develop relationships that increase your authority and digital influence.
November 20, 2012
We've compiled some ways that you can stop wasting time on content creation that no one reads and create great content that earns social media shares, inbound links, devoted fans and drives some new revenue for your business.
November 05, 2012
When you read blogs from “experts” who write things like you must have enough engaging original content, how much is “enough”? A blog a week? Twice a week? Once a day (seems to work for vitamins)? And why stop at blogs? How about premium content. What about success stories, ebooks, webinars, videos etc.? How much is "enough"?
September 24, 2012
A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve it than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.
September 10, 2012
Context marketing is a set of best practices designed to amplify the value of your content to your prospects and customers. More specifically it’s about using known qualities of your prospect to either present your content in a frame of reference so that its presence makes it natural, noteworthy and usefulor or to juxtapose your content so that it creates disonance - like the image in this blog - which would create contextual disonance no matter how it's used!