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6000 words and you never said what the Oregon winery should have done to kow-tow to tourists who don't use American social media sites....
All well and good, except the business backdrop shows IBM struggling with reduced sales/revenues for the past eight quarters in a row.
Someone's gotta pay for it, kids. If not Marketing, then who? (HR - no, Corp Comms - no, Customer Care - no, etc., etc.)
And P.S. social media "gurus" have only themselves to blame - two of every three articles on here link marketing to social (you can just start with the 5000 content marketing articles posted on here in 2014 so far...)
ooooops - your "return" should be a negative 17k. as in a "negative" ROI....
how do tactics qualify as "strategy" ??? a copywriting "strategy" ???
excellent logic. you'll go far in this industry,,,