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Kevin Glacken is Executive Vice President of ListenLogic which delivers advanced social intelligence to leading enterprises in food and beverage, consumer goods, technology, pharmaceuticals, financial services and media and entertainment. ListenLogic uses revolutionary streaming big data processing (at over one billion operations per second) and sophisticated multi-dimensional concept modeling for real-time detection of growing threats and emerging opportunities and deep inspection of markets, consumers, products and competitors to grow, protect and innovate businesses.
Kevin has deep experience in the information and technology industries. He excels in sales execution and building high-performance teams that deliver a world-class customer experience. Prior to joining ListenLogic, Kevin founded a consulting practice where he helped numerous companies improve sales execution resulting in dramatic revenue growth. Kevin has held various Executive Leadership positions at companies that include onTargetjobs, BioSpace and Infotrieve.
As a follow-up, the examples in this article are used with permission from the recently published book Social Business Intelligence: Redicing Risk, Building Brands and Driving Growth with Social Media (© 2013, 191 pgs., hardback, Ascendigm Press). You can read an extended excerpt from the book here.
I sat down to answer some follow-up questions on social business intelligence and the growing impact it's having across businesses:
You're largely right. A lot of corporations we partner with at ListenLogic say that exact same thing, that they we're so focused on broadcasting out they failed to realize or embrace that social is a two-way channel. Once they see the wealth of insight they receive on consumers, markets, influencers and competitiors they are often blown away. Upon seeing the social business intelligence we delivered on her brand, the head of insights for one major food and beverage company we recently started working with said, "I had no idea this sort of depth of insight was available. It's like nothing we've ever seen before."
Thanks for the note.
For those interested, our team did a follow up interview with me on this piece specific to the issues around buzz and keywords.
Q&A: Social Business Intelligence Barriers
Thank you Treb. I appreciate the feedback.
Jovanny, I agree that action to change these perspectives needs to occur. That is happening across several industries because they have a pioneer or two who are leading the charge to get a deeper understanding of the market.
That will likely bring evolution from a competitive advantage to an industry standard within those spaces as their competitors realize they need to do the same in order to keep up. Thank you for sharing your thoughts on the topic.