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Khalid is working as Social Business Program Manager, Social Learning evangelist and Enterprise Community Manager at IBM. He supports the efforts of IBM's Social Business Management Council, Brand Systems, Cyber Security and Privacy organization to define IBM's Social Business policies and deliver specific programs that position IBM as the global leader in the application of Social Media and collaboration tools.
He loves to talk about anything social and how to use it within organizations. The postings here are his own and doesn’t necessarily represent IBM’s positions, strategies or opinions.
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Thank you Isra for arranging the list. I may use some thoughts of your blog for one of the talks I am delivering on Social Strategy, internally in IBM. Lemme also share this blog which I wrote some time ago on Internal social strategy of an organization and can also be used by individuals.
Good read Gini and when considering this issue, it’s important to find your own personal sweet spot for your online identity. Use each of your different platforms and networks in a way that’s the most comfortable and makes the most sense to you. I wrote this blog Managing Personal & Professional Identities which brings a similar conundrum which a lot of us have.
Good read Sandy. The cost of bad customer experiences is more expensive than the cost of providing good customer service. As per the survey commissioned by RightNow and conducted by Harris Interactive, only 1% of consumers feel their expectations for a good customer experience are always met. As we, in IBM, know and also promote through our values, we believe that Customer Loyalty starts with Us!
Thank you for sharing your perspectives on this interesting topic. Lemme share this blog I wrote on customer loyalty and how I shifted mine, due to inefficient red-tapism.
Good read Mike. I agree how advocacy has a far reaching impact than just brand image. And we all know that once employees and customers too, are engaged, they will become the ambassadors out there for the organization. Their interactions outside the work environment will create the brand, which your corporate communication has been killing itself to do. Social makes it authentic, it makes it real. And this level of engagement in social will result in attracting the right people. Let me share this blog, Three steps to make your organization open/social, for your read. Would be interested in knowing your thoughts there.
Interesting read Martin. Thank you for sharing it along here with us. While this is not a choice organizations have anymore as more and more business opportunities present themselves in the social ecosystem, organzation would do best to cut losses if they avoid social.
Being an IBMer and a Social Strategist, I was interested in seeing where does Big Blue stand and I don't see the name and them I realised - that is not our focus. We are Social inside!