Focused on the integration of traditional and digital communications for world's largest salon brand. Corporate suit. Mile run record holder. Views my own. On Twitter @kmskala.
April 07, 2011
With the speed in which interaction and news is gathered and shared, consumers are demanding more value, more quickly, for a longer period of time. As a result, one can argue that the concept of brand loyalty and how quickly that loyalty is gained and/or lost has changed dramatically. For this reason, I'm not quite sure brand loyalty exists.
December 05, 2010
There are a lot of tools that automate online influence and reach. The most popular – or at least...
September 17, 2010
In predicted and typical fashion, the “new” Twitter announcement is being praised as the greatest thing since sliced-bread. That’s what...