I have over twenty-five years of experience helping grow companies and divisions through unique leadership, operational, strategic, and marketing approaches. Delivering proven results in media, production, advertising, marketing, sales, organizational development, and staff training, I help drive success by supporting people as they improve their skills and become strong team members.
Client and corporate engagements have included: overseeing the launch of two new commercial radio stations, advising organizations on the creation of strategic objectives and action plans, improving the performance of cross-functional teams, creating and evolving team educational plans, and guiding senior management as they evolve their leadership capabilities and presentation skills to deliver profitable business results.
2011 to Present – Business Development and Project Manager
Project manager and contributing faculty member, successfully delivering business results to leadership development programs for a Fortune 50 client with stakeholders in North America, Asia, Europe, and South America. Duties include: presenting course material, presentation skills coaching, and providing curriculum refinements. Also developing new client and collaborative relationships in Canada.
Algonquin College – Corporate Training
2009 to 2011 – Workshop Designer and Facilitator
Created and delivered distinctive workshops for organizations, communication departments, and marketing professionals on social media, digital marketing, and website improvement.
Centre of Excellence for Public Sector Marketing
2008 to 2011 – Business and Marketing Analyst
Provided expertise to not-for-profit and public sector organizations on digital and social media audits, strategy, and improved execution of their content and message to customers and constituents.
2007 to 2011 – Business and Leadership Consultant – Speaker – Facilitator
Delivered proven results in media, production, advertising, marketing, sales, organizational development, and staff training.
Client Highlights included:
Business Development Bank of Canada – Prepared and delivered a series of customized workshops for internal stakeholders on media trends and communication tactics to improve relationships with their clients and customers.
Blackburn Media – Created and delivered a personal and customized performance workshop for on-air hosts and a full staff session on improving ratings and revenue performance through stronger internal collaboration and communication.
Nicol & Associates: Investment Firm – Through weekly one-on-one meetings, worked with the president to create a business strategy to match the firm’s financial goals. Coached the president on lead generation, portfolio acquisition, leadership improvement, and profit growth.
Liam Swords Team Realty: Real Estate – By the way of personal coaching and consulting, helped the broker create stronger client and community relationships, streamlined business strategy and marketing initiatives garnering increased revenue for the brokerage team.
Bragg Marketing + PR – Met with president regularly to identify her needs and goals, then worked with her on creating a distinct and strategic path to focus on an expanded business offering and improved revenue.
Strut Smart Conference – Through my extensive experience in marketing and branding, coached and facilitated workshop sessions with some of the most influential marketing professionals in Canada on their personal brand and business goals.
Purchasing Management Association of Canada Conference – Created and facilitated a workshop for 300 supply chain professionals on leadership, culture, and communication through instruction and interaction with all participants.
TechAlliance Conference – Established and delivered an interactive workshop with business leaders from small, medium, and large organizations on growing their business results through stronger collaborative internal culture.
Travel Media Association Conference – Developed and facilitated an integrated workshop to 300 travel industry business and marketing leaders on media trends and communication.
2005 to 2007 – Program Director and Product Manager
Spearheaded the launch for a new radio station, including content, programming, and talent development, from concept to successful completion. Provided leadership for strategic and brand roll-out of CILV-FM (LiVE 88.5 FM) and lead station to the #2 ratings position its target demographic within 12 months. Brought together a team of media professionals who had never worked together before, directed talent acquisition, training, and coaching for performance excellence. Collaborated on the creation of cross-media marketing campaigns to promote the station and liaised with the sales department to create revenue opportunities.
2003 to 2005 – Program Director and Product Manager
Leadership of the launch and development of content, programming, and talent development for a new radio station. Guided the strategic and brand roll-out of CJDV-FM (107.5 DAVE-FM) which resulted in #2 ratings position in its target demographic within 12 months. Oversaw building a new team of professionals who had never collaborated before and directed talent acquisition, training, and coaching for performance excellence. Managed $2.5M operational budget. Partnered with advertising agency to create a cross-platform marketing campaign and collaborated with sales department to ensure revenue success.
1995 to 2003 – Assistant Program Director / Music Director / On-Air Host
Assisted in the continued growth of CFNY-FM contributing to the radio station's growth of 51% in audience share. Directed all functions and deliverables of the music department for ratings excellence. Coached on-air talent on performance and personal improvement and lead the annual Canadian Talent Development initiative. Created and hosted syndicated content for the Corus Radio Network and radio stations across North America.