Sweden’s world class football striker Zlatan Ibrahimovic changed his relationship with media when he launched his own app, “Zlatan Unplugged“. And now another football icon, Cristiano Ronaldo, ups the ante by launching his own social network, Viva Ronaldo.
Twitter made a successful debut on NYSE a few days ago and as a listed company there will surely be an increased attention to revenues in the months ahead. Revenues that will come from for example promoted accounts, trends and tweets. So prepare to see more sponsored tweets in your Twitter feed from now on.
Once again we see that brands (or celebrities) underestimate the power of social media and that they really have no control over it. If you invite people to participate, they won’t automatically show up and play nice. If your house is not in order, you will learn the hard way what people really think of you.
Spammers have made clicking on Pinterest images into a lottery, you never know where you will end up. The latest scam includes using a link from BBC's site in the UK to gain credibility, but in reality the link takes you to the spammer's site.