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Kumail Hemani is a Digital Marketing Strategist for a Dubai, UAE based Agency. He offers professional SEO Consultancy, shares his ideas and experiences on his blog, KumailHemani.com. He is a passionate SEO geek and would love to hear from you.
Good post Salma! You shared something I hadn't read of before.
But, is really the 5 minutes in a week can build-up a community and bring readers to the article? 5 minutes of recording won't be a high quality post that readers want to share on their social networks.
Checkout this presentation http://www.slideshare.net/krhemani/the-content-marketing-approach-to-branding-17175225 and the post I shared on SEJ: http://www.searchenginejournal.com/creating-content-for-links-earning-by-kumail-hemani/59995
Thanks for your comment Thomas!
Slogans are made to give a new identity to your product with different name. If brand name and slogan both are same, it can't give you much benefit of that. I would like to refer back to the point # 2 "How Slogans can be shadows for any brand" - Hope it works, if you have any confusion please let me know, thanks! :)
Thanks for the kind words Dua! New posts are on the way :)