You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
From content creation to product development, the opportunity for innovation in influencer relations is vast yet still remains largely untapped. In this post, I talk about our tendency to limit the practice based on outdated definitions and fear of the unknown. I also offer tips on how we evolve our understanding of influencer relationships and open ourselves up to the possibilities that real partnering can deliver.
Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).