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Lauren Parajon is social media manager at Standing Dog Interactive, a Dallas-based innovative online marketing agency for the hospitality and entertainment industries worldwide.
So, for the example offer, you put, "Free margarita for checking in." If they claim that offer, it gets sent to their email. BUT... that doesn't check them in by any means. I'm afraid this example is going to cause confusion. It leads people to believe you can use "Offers" as Check-in Deals, which to my knowledge isn't accurate. In this case, the person would have to show the waitress the email and THEN show her that she checked-in to the place on Facebook to redeem, right?
All very good points. I just wish someone had copyedited it first. It was hard to find a sentence without a spelling/grammar error.