RE-UP develops strong social media strategies for clients like L'Oréal, Shiseido, Mozilla or Nestlé but also for start-ups in the tech industry.
Laurent also teaches Digital Marketing & Strategy in diverse business schools (ESCP Europe, ECS etc.).
Laurent was the first head of 360° Digital Influence in Europe (now Social @ Ogilvy), operating for clients like Lenovo, Vodafone, Tom of Finland or French government. He then created a business unit dedicated to social media revenue in one of the main media groups in France.