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what you underline is very interesting: we've invented - consciously or not - a big new human playground, in which we still rely on very old and odd ways of making money.
Nonetheless, we see that Facebook is creating new revenue streams; to my mind, the Atlas deal is the most interesting one. The thing is that at this stage, this revenue model is a bit hidden / brought away from a sort of "contract" with users. A big difference with Chinese social networks that I think are more elaborated, clearer: you buy emoticons, you get emoticons. You want to follow a brand activity, you get paid to do so. On Facebook, it's still very fake-free; whereas I truly think that if a platform is worth it, we'd be ready to pay.
Let's see how it goes!
thanks so much David, it was a very inspiring talk with the community. Can't wait to meet you all in Atlanta!
definitely right for privacy issues. But now that we know that the UK and the US agencies spied on us, we have very few alternatives to live "secretely" AND connected :)
That's an interesting point when it comes to UGC and this strange era of narcissism and self-admiration (a process more and more sought after by some individuals through social networks...maybe)
At the end, it these spotted people are then helped in their quests to achieve their projects, why not?
I don't think that it's always all white or all black: there will always be wannabe people who want to get noticed. And so what? Is it bad per se? If the brand is authentic with what she promises to them, I think it's good. In this campaign, Diesel does not promise to save the world but to spot unexpected talents. At the end, I prefer a Diesel showcasing this gallery of diversity instead of an Abercrombie & Fitch.
and thanks for commenting
Thanks for this point. All industries are not equal when it comes to social media. Nonetheless, it really depends on where you put the "social layer". Think about DuPont: on the paper, not the top glamourous way to reach their targets through Social Media. But providing social experiences and social services (think about this iphone app which allows painters to directly know which pantone is present in a specific picture) can also be considered as "social media", even if it's through "hidden spheres" and not on accessible blogs for instance;
RT @robincarey: Fighting Cyberbullying Through Technology: The RETHINK Idea via @lilzeon http://t.co/ADO5LlrVQ4
The ups and downs of being young and male in 2014 http://t.co/8h0UF8zOu2
@GlobalMcCann thanks for your kind words!
"Huawei achieves 50% increase in 3C-HSDPA speed with 63Mb/s" http://t.co/eKp8DY9h02
@socialmediaclub thanks for RT!