You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
As with Facebook, one of the biggest benefits of a large Twitter following is the social proof that the number implies. It is a vanity metric for sure, but one that imparts some meaning to customers. If you delete suspicious connections on Twitter, you also diminish the power of the follower count number. The more I see businesses use Twitter, the more I believe the number itself to be meaningful in this way.
The creators of Triberr, Dino Dogan and Dan Cristo are also expanding the network by offering paid campaign opportunities for bloggers and a host of other cool stuff. It’s a pretty great distribution channel that has greatly amplified my traffic. Incidentally, I hear a lot of people say that they tried Triberr and don’t “get it.”
Google Plus has been around for awhile, but the capability to embed posts from the network has only been around since September. Here are the options that you have to embed content from G+ onto your site. Google makes embedding rather simple compared to YouTube, but the downside is that your customization options are likewise sparse.
I found the data in this infographic to be interesting because it’s kind of anti-hype. LinkedIn is a fascinating network (as are Facebook and Twitter of course), but it seems that digital recruitment is still done on job boards rather than social. I’m actually kind of bummed.
Millennials have lightning speed adaptability and by all measures have the capability to be far more innovative and smarter than their predecessors, yet they are collectively demonized despite the fact that they work in under-engaging jobs and are held to standards set by employees with relatively less capability than they have.