Lee is a managing partner at Hinge, a premier professional services branding and marketing firm. He brings over 30 years of experience to the firm's clients.
Lee is a former tenured professor of psychology at Virginia Tech, author of numerous books and articles, and a successful entrepreneur. He's started and run three high-growth companies, worked with many global brands, including American Express, Time Life, Capital One, Monster.com and Yahoo! He led the research studies that form the basis of the book. He is co-author of Spiraling Up: How to Create a High Growth, High Value Professional Services Firm.