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Constantly inspired and motivated by the ever-changing world of new media and marketing, Leigh is the founder of the Dow Media Group and the Director of PR and Communications for EXOS. Leigh draws on her 15 years of Fortune 100 experience in marketing leadership to provide clients with her deep expertise in crafting marketing strategies that work. She is an awarded change agent, driving successful strategies related to consumer behavior in diverse target markets and segments. Leigh has expertise in building brands, making advertising more effective, and market research. Additionally, she has lead company-wide change in response to evolving buying patterns, shaped the public profile and reputation for companies and delivered new marketing capabilities throughout a company via marketing transformations. Projects she's worked on have appeared in TechCrunch, Forbes, Fast Company, the Wall Street Journal, USA Today, Wired and more.
It's just determined by Klout, they list you according to their matrix for your score.
I actually started my career in politics and was a Political Science major so I'm finding the impact of social and the internet on economics and politics particularly fascinating. Thanks for sharing the article!
I'm glad you both liked it, it's a model I recommend most often because you don't necessarily have to be a subject matter expert on the content of the community or forum - just how to best use the platform. And if the Community Manager is a SME, even better! - LD
Hi Gary, My former company, Honeywell, uses mBlast. Thanks for the overview of the tool and the measures you use. To me, +K seems more like a competitor to Google's +1 or a Facebook Like. I think I see less value in these tools for B2B marketers. Your product seems like a much better fit for B2B marketers than the others. (Not that it doesn't also have a B2C play.)
Hi Mike, Thank you for your comments.
I'm interested to see the adoption rates for +K, I get the concept and think it has potential. As a former manager of community managers I'm not sure if I would have put focus on these numbers. Can you tell me know you see community managers using Klout to deliver value back to community members?
Thanks Megan - I've spent the day restoring my self esteem. ;) I like some of the new additions to Klout, like the ability to see who is engaged in the same content I am and better analytics. I'm glad to know the Klout police were not listening to me talk about myself in the phone conversation with Chris and that the temporary drop in my score was not related. - Leigh