If you are creating frequent content and meeting the needs of your audience and reaching out to others to establish relationships and links, it should take one to two years to establish an effective audience. How do you measure engagement?
It’s just too easy to dismiss the impact of social media simply because none of us have the funds to access hundreds of thousands of messages on dozens of social sites, provide an analysis and respond appropriately. We can barely keep track of television and radio news outlets. So we accept the concept that social media is self-correcting because we don’t have the ability to do anything else.
If we were allowed to innovate to our heart’s content I believe we could double and triple page views and dramatically increase time spent on site. The premise involves learning styles and the acknowledgement that some people prefer the written word while some like video and others want audio. People also want a bit of entertainment.
Question: Can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place...