LidaCitroen

Lida Citroen

Professional, LIDA360

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About Lida

Lida Citroën is an international branding and reputation management speaker, author and consultant who enhances the identities of companies, executives and thought-leaders globally. As principal and founder of LIDA360, LLC, she practices an integrated approach to branding, market strategy and communications that enhances the total customer experience and reduces the required investment for success. A sought after expert on reputation management, personal branding and social media, Lida has been featured in Fortune Magazine, Forbes.com, and on numerous television and radio programs. Her book, Reputation 360: Creating Power Through Personal Branding, is a best-selling guide to gaining competitive advantage through reputation management.